What We Can Do For You

Orchard Marketing Group solutions include

Email Marketing Campaigns
Customer Relationship Management
Strategic Marketing Planning
Electronic Marketing Campaigns

Email Marketing Campaigns



Orchard Marketing Group is proud to partner with eROI in Portland, Oregon. eROI's distribution and management tool, emailROI, has proven to deliver over 95% of its partners' email to customers and prospects, one of the highest delivery percentages in the industry. eROI is intent on delivering the ROI that you're looking for from your email marketing investment.

Why is email ideal for you?

Email marketing is the least expensive marketing investment utilized for delivering messages about sales promotions, announcements, organization changes, and general updates.

Email marketing takes your product and service message to the customer. You aren't waiting for customers to call you. 82% of consumers made a purchase in 2004 as a result of clicking on a permission-based email (source).

Email marketing allows you to track the interests and behaviors of your customers, thus allowing you to customize messages and products or services to each individual customer.

Email marketing is a real-time mechanism. Results from direct mail, print advertisements, and commercials are delayed by media distribution. Email marketing allows you to pull the trigger right now and immediately track customer reaction.

Email marketing reaches a worldwide audience. You can send your message to prospects and customers in Paris, Texas and Paris, France.

Want more reasons? 1, 2, 3, 4

Customer Relationship Management

From CIO.com ... What is Customer Relationship Management?

CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.

What is the goal of CRM?
The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. If it works as hoped, a business can:

provide better customer service
make call centers more efficient
cross sell products more effectively
help sales staff close deals faster
simplify marketing and sales processes
discover new customers
increase customer revenues

Read the remainder of the article from CIO.com.

Orchard Marketing Group and CRM

The team has over five years of experience with strategic management of CRM including the use of eROI, Saleslogix, and Salesforce.com applications.

Strategic Marketing Planning
Electronic Marketing Campaigns

Orchard Marketing Group has over twelve years of email marketing experience collaborating with small businesses and large corporations. The team has helped deliver brand-centric and purchase driven messages to over 25 million consumers, executives, and professionals in industries like high technology, retail, and professional services.

We will help you increase your prospect size and revenue potential by sending your brand and your message to audiences that you've been unable to reach or that you are attempting to reach for the first time.

We want to help you increase sales by finding and tapping into the widest and deepest audience that your brand will attract and maintain.